When Apple announced integration of Facebook into the OS layer with release of iOS6, I was very excited about the opportunities this integration might bring to developers in terms of lowering friction for their product adoption. The only question was whether millions of Facebook users on iPhone/iPad would opt into connecting their account at the operating system layer.
Well, today I learned that at least among millions of Zoosk users on iOS, the answer is No! In a recent analysis, we found out that only a little over 6% of Zoosk users on iOS have native FB auth enabled at the OS level. Further more, that adoption level doesn’t seem to be getting better at any meaningful speed.
What has been your experience? do you find more of your users having enabled the native login? Please comment and I will update the post with more info.
